B2B SaaS · $12M ARR
Pipeline growth without more headcount
Sales team lived in spreadsheets. Lead follow-up was uneven, and no one could say which campaigns produced real pipeline.
Before
- Avg. lead response
- 18 hours
- MQL-to-opportunity
- 6%
- Pipeline per rep
- Flat 2 yrs
After
- Avg. lead response
- 8 min
- MQL-to-opportunity
- 19%
- Pipeline per rep
- +42%
AI lead scoring, automated outreach sequences, and a unified CRM workflow that gave the team one source of truth.


